AI told me this is a cooler version of what I had before.
I’m Paulo—17+ years in the game, 14 of those spent making ads in São José do Rio Preto (my hometown), São Paulo, Miami, LA, and NYC. Along the way, I’ve built campaigns for brands like Google, Burger King, Vans, Call of Duty, Michelob Ultra, Coca-Cola, Faber-Castell, Popeyes, and Nestlé.
Right now, I’m at Mother NY. Before that? GUT, DAVID, BBH, Publicis, Ogilvy. My work’s picked up a Grand Prix at Cannes Lions, a Black Pencil at D&AD, Best of Discipline at The One Show and ADC, plus nods from Clios, El Ojo, and São Paulo Creative Club.
I’ve mentored at M.AD School in São Paulo and Miami and judged some of the festivals that shaped me—AICP, New York Festivals, CCSP. Always chasing the next thing that makes people feel something.
Wanna chat?
oi.paulodamasceno@gmail.com
AWARDS
BLACK PENCIL - D&AD - Product Design // Real Tone
GRAND PRIX - Cannes Lions - Mobile // Real Tone
BEST OF DISCIPLINE - One Show - Digital Prod. // Real Tone
BEST OF DISCIPLINE - ADC - Comm. Design // Real Tone
Cannes Lions #2 Independent Network Of The Year - GUT
Contagious Pioneers 2023 - GUT
CANNES LIONS
GRAND PRIX - Mobile // Real Tone
TITANIUM SHORTLIST // Real Tone
BRONZE - Mobile // Real Tone
BRONZE - Media // Real Tone
BRONZE - Creative Effectiveness // Real Tone
Shortlist - Innovation - Real Tone
Shortlist - Creative Effectiveness - Real Tone
Shortlist - Creative Strategy - Real Tone
Shortlist - Outdoor // Vans Vans
Shortlist - Brand&Activation // Reroute Skol
Shortlist - Entertainment for Games // Vanguards Of Photography
2x Shortlist - Brand Experience & Act. // Blank Whopper
2x Shortlist - Direct // Blank Whopper
Shortlist - Social & Influencer // Blank Whopper
Shortlist - PR // Blank Whopper
Shortlist - Direct // Vanguards of Photography
D&AD
BLACK PENCIL - Product Design // Real Tone
WOOD PENCIL - Impact // Real Tone
GRAPHITE PENCIL - Gaming // Vanguards of Photography
WOOD PENCILl - Experiential // Vanguards of Photography
Shortlist - Entertainment // Vanguards of Photography
ONE SHOW
BEST OF DISCIPLINE - Digital Product // Real Tone
GOLD - Digital Product // Real Tone
GOLD - Interactive Online & Mobile // Real Tone
GOLD - Interactive & Mobile Craft // Real Tone
GOLD - Innovation in Interactive // Real Tone
GOLD - Mobile: Innovation & Transformation // Real Tone
SILVER - IP & Products // Real Tone
BRONZE - Interactive & Mobile Craft // Real Tone
GOLD - Experiential // Vanguards of Photography
GOLD - Use Of Technology // Vanguards of Photography
BRONZE - Branded Entertainment // Vanguards of Photography
MERIT - Responsive Environments // Vanguards of Photography
MERIT - Online Films // Vanguards of Photography
MERIT - Innovation & Transformation // Vanguards of Photography
ADC AWARDS
BEST OF DISCIPLINE - Communication Design // Real Tone
GOLD - Communication Design // Real Tone
GOLD - Innovation // Real Tone
BRONZE - Product Design // Real Tone
SÃO PAULO CREATIVE CLUB ANNUAL
SILVER - PR // Blank Whopper
In Book - Outdoor // CVC Real Size Billboards
In Book - Direct // Faber-Castell Color Pixel
Shortlist - Design // Faber-Castell Color Pixel
CLIOS
SILVER - Experience/Activation // Vanguards of Photography
BRONZE - Social Good // The Inclusivity Match
EL OJO IBEROAMERICA
SILVER - PR // Blank Whopper
Shortlist - Sustentable // The Inclusivity Match
WAVE FESTIVAL RIO
GOLD - PR // Blank Whopper
SILVER - Social Change // Blank Whopper
NEW YORK FESTIVALS
Shortlist - Branded Content // Habib's Best Gift in The World
CIRCULO DE CREATIVOS ARGENTINOS
BRONZE - Film Craft // Ties
LUSÓFONOS / PORTUGAL
SILVER - Film // Habib's Best Gift in The World
BRONZE - Branded Content // Habib's Best Gift in The World
PROFESSIONALS OF THE YEAR / BRAZIL
Finalist // Blank Whopper
Finalist // Habib's Best Gift in The World
EFFIE AWARDS
Shortlist - Positive impact // Blank Whopper
Shortlist - Retail // Blank Whopper
GRAND PRIX 9 - B9.COM
Grand Prix by Popular Elect - Blank Whopper
ESTADÃO JOURNAL CHALLENGE
Film Winner - Blank Whopper
JURY PARTICIPATION
2023, AICP Awards
2023, NY Festivals
2022, AICP Post Awards
2022, Gramado Ad Festival
2022, Dare To Transform
2021, CCSP - Brazil Annual Creative Club
2021, Colibri, Espirito Santo's Ad Award
2020, CCSP - Brazil Annual Creative Club
2020, CCPR - Paraná Creative Club
2020, FestDigital
2019, Wired Festival Brazil
2019, PPP Pernambuco's Advertising Award
EXPERIENCE
Creative:
MOTHER NY - Creative (Jul 2023 - Present)
GUT MIAMI - Associate Creative Director (Apr 2022 - Jun 2023)
GUT MIAMI - Senior Art Director (Feb 2021 - Apr 2022)
GUT SP - Senior Art Director (Feb 2020 - Feb 2021)
DAVID SP/MIA - Senior Art Director (Dez 2018 - Feb 2020)
PUBLICIS BRAZIL - Art Director (Nov 2017 - Dez 2018)
DAVID SÃO PAULO - Jr. Art Director (Jun 2015 - Apr 2016)
NEOGAMA/BBH Jr. Art Director (Jun 2014 - Jun 2015)
OGILVY BRAZIL - Jr. Art Director (Jan 2014 - Jun 2014)
MAYA COMUNICAÇÃO - Art Director (Dez 2009 - Dec 2013)
Mentor:
MIAMI AD SCHOOL - Mentor (Aug 2020 - Present)
CUCA CREATIVE SCHOOL - Teacher (July 2018 - Feb 2020)
TALKS / SPEECHES
CACTUS FESTIVAL "The Thorny Future Ahead of Us"
SÃO PAULO CREATIVE CLUB "Clube+Voices" Black Advertise Talents Takeover
FEST'IN "How To Fight Racism With Creativity"
CREATIVITY MEET UP "Creatives, how are you doing in quarantine times?"
PERNAMBUCO ADVERTISING AWARD (PPP)
"Vai dar merda" How to work with Burger King
RIBEIRÃO PRETO AD ASSOCIATION - "Be a post covid professional now"
BELAS ARTES UNIVERSITY - "The history of a portfolio"
FMD LAB - "Don't be Landscape" Creativity Workshop
COMMUNICATION WEEK - UNILAGO UNIVERSITY - "How is the life in an ad agency"
FEATURE PR
CONTAGIOUS
MARKETINGMREZA
GQ BRAZIL
AD AGE CREATIVITY TOP 5
LÜRZER'S ARCHIVE
TOP 25 BEST STORIES OF 2019 ADWEEK
TOP 20 BRAZILIAN IDEAS OF 2018
BEST ADS ON TV