Brazilians. Don't try to define us. We don't even know the answer. That's why one of our biggest memes and says is: Brazilians need to be study by Nasa. Perhaps the answer is in how much chocolate we eat and our unique cocoa? That's how we relaunch Garoto's Brand, one of the most traditional Brazilian chocolate brands new platform - Only Cocoa Explains our way of life. We brought this to life playing with our slangs and memes highlighting the most random Brazilian behaviors on this film series, social and OOH executions
To continue the campaign we explored unexplainable things that happen on brazilian holidays, like christmas and easter, easter actually is a dangerous one, because it's when we have the biggest concentration of chocolate around here
